Asset Management is a Human Business

Apiramy was interviewed by Will Robins at Citywire Selector recently – watch the full interview here: Citywire Selector | 'We're a human-to-human business, AI won't change that'

In an industry increasingly shaped by artificial intelligence and digital innovation, one principle endures: asset management is fundamentally a human business.

At Nedgroup Investments, this philosophy is reflected not only in our approach but in our results.

In 2022, the fixed income landscape changed dramatically for investors. The era of ultra-low interest rates and reliance on credit-heavy strategies came to an abrupt end. But with this shift came opportunity - investors could once again find yield across the risk spectrum, bringing renewed demand for core bond strategies.

Recognising this need, Nedgroup Investments brought two of the industry’s most trusted names – David Roberts and Alex Ralph – out of retirement to launch the Nedgroup Investments Global Strategic Bond Fund (GSB) and establish an in-house fixed income boutique (Palomar Fixed Income). Within 12 months, the fund reached US$100m, was onboard by 12 platforms and expanded into Channel Islands, Ireland and Switzerland, building a diversified sticky investor base.

We met with more than 750 investors through a combination of direct meetings and hosting and participating 26 focused events, reinforcing our commitment to human-human interactions and authentic client dialogue.

Our client base continues to grow, supported by a diverse product suite. The Nedgroup Investments Contrarian Value Equity Fund is a standout performer, consistently ranking in the top quartile over 10 years and delivering strong long-term returns. These achievements underscore our ability to combine strategic distribution with high-quality investment management.

Technology Enhances, Not Replaces

While digital tools have become integral to our workflows—virtual meetings, algorithmic insights, and AI-assisted processes—the most meaningful engagements still happen person-to-person. Clients seek more than data. They value interpretation, context, and guidance—qualities that only experienced professionals can deliver.

Trust Is Built Through People

Trust is earned through consistency, transparency, and shared values. In asset management, this means understanding client objectives, adapting to evolving needs, and being present—both digitally and in person—when it matters most.

Authenticity is key. Clients want to engage with professionals who listen, challenge assumptions, and offer diverse perspectives. In today’s environment, they are also looking for a safe pair of hands—partners who can help them navigate volatility with confidence and clarity.

Collaborative Solutions in Uncertain Times

Increasingly, clients expect more than transactional service. They want collaborative problem-solving and tailored solutions that reflect their unique goals and constraints. This requires not only technical expertise but also empathy, agility, and a deep understanding of the broader context in which decisions are made.

Diversity of thought and experience is essential. It brings fresh perspectives, mitigates blind spots, and fosters innovation. At Nedgroup, we actively cultivate diverse teams and inclusive dialogue to better serve our clients and strengthen decision-making.

A Hybrid Future

The future of asset management is not a binary choice between AI and human expertise—it’s a hybrid model. Success will come to firms that integrate technological sophistication with human empathy.

At Nedgroup, we are investing in both. Our platforms empower teams to deliver better outcomes, while our culture prioritises relationships that endure.

Ultimately, asset management is about people. It’s about understanding aspirations, navigating uncertainty, and delivering value beyond performance metrics. AI will evolve, but the core of our industry will remain human.